Choosing a Color Scheme

Choosing a Color Scheme

Before writing up this post, I did some research on the effects of color on websites. In a nutshell: color is important, choose wisely. Really though, a lot of what the articles discussed had to do with properly marketing a website for the right audience. Do we have an audience? Yes. Are we marketing something? Not really. While choosing colors based on what your audience may like is important for e-commerce websites, I don’t think it applies as much for bloggers. For example, this article states that most women don’t like gray, orange, and brown. But what if your favorite color is orange?

My first blog design was pink and purple. Why? Because I thought those colors went well with my old blog name Hopeless Romantics. My favorite color may have been pink when I was like 7, but it’s not anymore. Every blog design I’ve had since then has been some shade/combination of blueish and red. Why? Because I like those colors. Color is important, don’t get me wrong. I was reading another article that listed these facts:

93% of consumers place color and appearance above other factors when making a buying decision.

85% of shoppers state color as the primary factor in their decision to buy a product.

So here’s my advice. You, most likely, stare at your blog more than any other reader. Choose colors for your blog design that you love! However, two important things to note:

  1. Do not put colors together that do not look good together.

  2. Do not use colors that make it difficult for someone to view your website content.

But wait! I am color blind and/or bad at choosing good color combinations!?!? What is one to do D:

Don’t worry, the internet is here to help. Even as a designer, I often use these websites myself to come up with client color schemes.

Color Scheme Helpers

design seeds

I LOVE THIS WEBSITE! This is actually where I found the color scheme for my blog =) Design Seeds has cool pictures that go with each of their color schemes and those pictures are categorized by themes. You can also select one color that you like and see other color schemes that contain the color.


Just want to scroll through endless color palettes? This is another one of my go-to sites when trying to pick a color scheme for a client. A client might say they want green and blue in the color scheme, but what shades? Plus, you can click on any of the color palettes and edit them to see how different colors would look in that color palette. If you’re not so good at choosing a color scheme, this website can show you color schemes that are popular and well-liked by other people.


I don’t really use this website, but it was one my teacher in school showed to my class. This website gives you more power in getting to choose specific colors you like and helps you determine colors that might go well with it.

What About You?

Do you use a different website when choosing color schemes that I didn’t mention above? I’d love to know about it in the comments! How/why did you choose the color scheme for your blog design?

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23 thoughts on “Choosing a Color Scheme

  1. I came up with the scheme, because I love the green color (it’s why I’m also in looooove with your design) and I think pink is a very nice combination with it. Gray is one of my favorite colors and it complements the look (according to me). But to be honest, pink is one of my least favorite colors, haha. So I think you are right about picking a combination. It’s not only about choosing your favorites, it’s also important that they match.

    Interesting to see that woman most of the times don’t like those colors. I must admit that I’m also not a huge fan of many brown tones in a blog design.
    Mel@thedailyprophecy recently posted…Finding a balance.My Profile

  2. My website is free one from wordpress, so unless I want to spend $30 to unlock this customization, my options are pretty limited. Sometimes I’m grateful that I don’t have to be too concerned about choosing color combos. I was so, so bad at that. Othertimes, I wish I had more freedom to choose. Right now, my blog is pink and black, which is fine; I like those colors. But…it does seem a little young to me. I wish I could create something that’s a little more modern and grown up.

    I’m also familiar with ColourLovers (Dana, The Nerdy Journalist, mentioned it), and I found this to be an incredibly helpful resource back in the day when I didn’t blog through wordpress.
    Jackie recently posted…Batman: the Dark Knight Returns by Frank MillerMy Profile

  3. This is a really interesting article. I suck at designing, mainly because although I know what I like might definitely not be what’s “marketable” or what other people like, I still choose to go with what *I* like. My reasoning is mostly because I’m the one who has to keep the blog up, and it’s important for me to like what I see so I don’t get bored of blogging. Yeah I’m selfish like that :(
    Amanda recently posted…Wild SeedMy Profile

  4. I never really used a website to choose a colour scheme, for my blog Lola’s Reviews I knew I wanted to use the pony banner a friend of me used and I went with green and brown as I love those colours, they remind me of nature and I think they look good together.

    For Lola’s Blog Tours I gave the designer almost free reign, I gave her the description I wanted something green (as it’s my favourite colour and I wanted to match the main colour with Lola’s Reviews) and a magical feel. The designer came up with the purple as second colour and I love it!

    Those colour palettes on the adobe site look so pretty, it’s nice just to look at them. I might take a look at one of these if I ever need to come up with another colour scheme.
    Lola recently posted…Sunday Post #97My Profile

  5. I completely agree with everything you’ve said here Stephanie! Color is so, so, so important to keep in mind because people have such a high tendency to judge based on color. And thank you for sharing such helpful links – I’ve used Design Seeds before and absolutely loved it, so I am excited to try the other two as well. Thank you for sharing such a well-written, informative post! <3
    Zoe @ The Infinite To-Read Shelf recently posted…I’ll Give You the SunMy Profile

  6. My color scheme is as is only because the header color looked good with the flowers only in pink, so that was that. :D But for palettes, I use ColourLovers. It’s a little tricky finding the perfect combination, but getting colors all wrong nitpicks me to no end. >.< But I will be checking out that website! :D
    Shannelle recently posted…My First Blogoversary!My Profile