Before writing up this post, I did some research on the effects of color on websites. In a nutshell: color is important, choose wisely. Really though, a lot of what the articles discussed had to do with properly marketing a website for the right audience. Do we have an audience? Yes. Are we marketing something? Not really. While choosing colors based on what your audience may like is important for e-commerce websites, I don’t think it applies as much for bloggers. For example, this article states that most women don’t like gray, orange, and brown. But what if your favorite color is orange?
My first blog design was pink and purple. Why? Because I thought those colors went well with my old blog name Hopeless Romantics. My favorite color may have been pink when I was like 7, but it’s not anymore. Every blog design I’ve had since then has been some shade/combination of blueish and red. Why? Because I like those colors. Color is important, don’t get me wrong. I was reading another article that listed these facts:
93% of consumers place color and appearance above other factors when making a buying decision.
85% of shoppers state color as the primary factor in their decision to buy a product.
So here’s my advice. You, most likely, stare at your blog more than any other reader. Choose colors for your blog design that you love! However, two important things to note:
- Do not put colors together that do not look good together.
Do not use colors that make it difficult for someone to view your website content.
But wait! I am color blind and/or bad at choosing good color combinations!?!? What is one to do D:
Don’t worry, the internet is here to help. Even as a designer, I often use these websites myself to come up with client color schemes.
Color Scheme Helpers
I LOVE THIS WEBSITE! This is actually where I found the color scheme for my blog =) Design Seeds has cool pictures that go with each of their color schemes and those pictures are categorized by themes. You can also select one color that you like and see other color schemes that contain the color.
Just want to scroll through endless color palettes? This is another one of my go-to sites when trying to pick a color scheme for a client. A client might say they want green and blue in the color scheme, but what shades? Plus, you can click on any of the color palettes and edit them to see how different colors would look in that color palette. If you’re not so good at choosing a color scheme, this website can show you color schemes that are popular and well-liked by other people.
I don’t really use this website, but it was one my teacher in school showed to my class. This website gives you more power in getting to choose specific colors you like and helps you determine colors that might go well with it.
What About You?
Do you use a different website when choosing color schemes that I didn’t mention above? I’d love to know about it in the comments! How/why did you choose the color scheme for your blog design?